Advertising as Monopolization in the Information Age

By Ramsi A. Woodcock

Economists have long recognized that advertising has two main functions: To inform and to persuade. In the information age, the information function is obsolete, because consumers can get all the product information they want from a quick Google search. That makes virtually all advertising today purely persuasive in function. The courts have long recognized that purely persuasive advertising is anticompetitive, because it induces consumers to buy products that they do not r