DOJ Won’t Challenge Taboola & Outbrain Merger

The Justice Department decided not to challenge a merger of rival internet companies whose sponsored-content offerings generate revenue for publishers around the globe, according to The Wall Street Journal

The Department’s antitrust division recently informed ad networks Taboola and Outbrain that it wouldn’t stand in the way of their proposed merger, sources told The Wall Street Journal.

The companies, which dominate their industry, create “promoted stories” and “around the web” sections that many high-profile publishers deploy next to their articles and videos as a way to generate additional revenue.

Taboola in October agreed to buy Outbrain in a cash-and-stock deal that would have Outbrain shareholders receive US$250 million in cash and Taboola stock equivalent to 30% of the combined company.

Full Content: Wall Street Journal

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