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US: Will a takeover revitalize Twitter?

By  |  September 25, 2016

Several people close to the matter have reported that Salesforce.com Inc. is considering a takeover of the social media company Twitter, though the exploration is in early stages and might not lead to a deal.

Salesforce Chief Executive Marc Benioff has been a voracious acquirer, and the company has indicated an interest in challenging its business-software competitors by devouring startups in such areas as e-commerce and artificial intelligence.

Last year, Twitter brought back Jack Dorsey as its chief executive after some investors lost confidence in former CEO Dick Costolo’s ability to spark growth in the business. Unfortunately, despite various efforts Twitter hasn’t seen meaningful user or revenue growth. Twitter’s second-quarter revenue rose 20% to $602 million, its smallest gain and eighth-straight period of declining growth.

Full Content: The Wall Street Journal

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