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Japan: Asahi to make offer for Peroni, Grolsch brands

By  |  January 10, 2016

Asahi Group Holdings  is considering acquiring SABMiller PLC’s Peroni and Grolsch beer brands in a deal estimated at several hundreds of billions of yen, informed sources said Saturday.

The Japanese beverage group is expected to make a bid for the two popular European beer brands as early as next week, the sources said.

The bid, if accepted, is likely to give an additional boost to Asahi’s business in the region where the company’s flagship Super Dry beer is already widely accepted.

Selling SABMiller’s assets would smooth the way for Anheuser-Busch InBev NV to take over the brewer by helping to clear antitrust hurdles in Europe.

Full content: Bloomberg

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