A Hard Landing in the Soft Drink Market ”MOFCOM’s Veto of the Coca-Cola & Huiyuan Deal

Fei Deng, Adrian Emch, Gregory Leonard, Apr 30, 2009

On March 18, 2009, China’s Ministry of Commerce (MOFCOM) issued its decision to block the proposed takeover by The Coca-Cola Company (Coca-Cola) of China Huiyuan Juice Group Limited (Huiyuan). This is the first time that MOFCOM has prohibited a transaction under the Anti-Monopoly Law (AML), in effect since August 1, 2008. We will examine several interesting aspects of MOFCOM’s decision. In Section 2, we will discuss the insufficient degree of transparency which characterizes the Coca-Cola/Huiyuan and other cases. Section 3 will examine…

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