The digital millennium leveraged the World Wide Web into a powerful information source. Online internet searchplaces guide human everyday decisions. The strategic placement of information in search engine results has become increasingly important in corporate and political settings. Virtual competition derails in negative search engine de-optimization and unethical strategic searchplace manipulation that degrades the perception of a search term by pushing out competitors’ quality content from search engine results. This article discusses technicalities of searchplace discrimination in erasing useful information about competition for negative, unrelated, spamming, or harmful contents. In light of the negative implications of searchplace discrimination, cyberbullying and online inequalities, behavioral economics and responsible competition leadership can aid in creating inclusive digital worlds. Behavioral insights should draw attention to self-determined internet user empowerment to correct abuse of algorithmic loopholes. Legal advancements, regulatory oversight, economic incentives, technical support and industry rescue funds work towards discrimination-free online searchplaces in favor for quality content over unethical competition. Ethics of online inclusion, law and economics analyses of searchplaces and interdisciplinary dialogue building on searchplace ethics but also human-artificial intelligence algorithm compatibility and cyber-checks-and-balances to tackle searchp
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