Texas Attorney General Ken Paxton has filed an amended complaint against Google, claiming the tech company carried out antitrust violations and deceptive acts in regards to its advertising business.
Paxton announced Tuesday, March 16, that attorneys general from Alaska, Florida, Montana, Nevada, and Puerto Rico have now joined the lawsuit, which originally had 10 states on board, with Texas leading the charge. This makes 15 states or territories total to be a part of the case.
“Google collects thousands of data points about people and uses that information for its own gain while lying to advertisers, publishers, and consumers about their conduct and underlying motives. We will not allow this unprecedented, unlawful conduct to continue. Our coalition looks forward to holding Google accountable for its illegal conduct and reforming Google’s practices in the future. And we are confident Google will be forced to pay for its misconduct through significant financial penalties,” Paxton said in a statement Tuesday.
The original suit was filed in December 2020, alleging Google violated antitrust and consumer protection laws and used exclusionary practices in its advertising industry. It also claims Google’s agreement with Facebook has allowed the company to monopolize the industry.
In a January 2021 blog post, Google’s Director of Economic Policy Adam Cohen wrote that Paxton’s claims are “misleading.” Cohen explained how the company’s “Open Bidding” agreement with Facebook works.
“Facebook Audience Network (FAN)’s involvement isn’t a secret. In fact, it was well-publicized and FAN is one of over 25 partners participating in Open Bidding. Our agreement with FAN simply enables them (and the advertisers they represent) to participate in Open Bidding,” the post stated.
Additionally, Paxton alleges that Google “diminished publishers’ ability to monetize content, increased advertisers’ costs, and directly harmed consumers.”
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
DOJ and FTC Introduce Website for Reporting Anti-Competitive Healthcare Practices
Apr 18, 2024 by
CPI
US Congress Advances Legislation to Compel TikTok Sale
Apr 18, 2024 by
CPI
UK Financial Sector Advocates Enhanced Regulatory Accountability
Apr 18, 2024 by
CPI
Google and All 50 States Defend $700 Million Consumer Settlement
Apr 18, 2024 by
CPI
Colorado Enacts First Law to Protect Consumer Brainwave Data
Apr 18, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI