Algorithms And Competition: Friends Or Foes?

By Antonio Capobianco & Pedro Gonzaga – 

Big data and technologically advanced tools, such as pricing algorithms, are increasingly diffused today in everyone’s life, and are changing the competitive landscape in many markets and sectors. While the size of this phenomenon is to a large extent unknown, there is a growing number of firms using computer algorithms to improve their pricing models, customize services and predict market trends. This phenomenon is undoubtedly associated to