Competition In Dissimilarity: Lessons In Privacy From The Facebook / Whatsapp Merger

By Samson Esayas – 

This note comments on the Commission’s decision in the Facebook/WhatsApp merger regarding the competition in privacy and privacy policies between the two firms. Assessing the competition between WhatsApp and Facebook Messenger, the Commission used the differences in privacy policies as a factor that makes the messaging services complementary rather than competitors. The Commission’s approach is based on the conventional view that the more identical the products are, the more substitutable they are and the more fiercely they compete. This article questions the applica…

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