A PYMNTS Company

Consumer Agency follows Australia’s lead and investigates Apple iPad 4G marketing

 |  March 29, 2012

Prompted by the ACCC’s action over iPad marketing in Australia, the Sweden Consumer Agency is looking into Apple’s iPad marketing in Sweden. The watchdog is specifically looking at consumer complaints accusing Apple of not making it clear that the 4G technology will not work outside North America. The Swedish version of Apple’s website claims that the iPad can connect to 4G around the world, with an easy-to-miss qualification.

Full content: Reuters

 

Related content: Sweden Launches an Amended Competition Act: Providing further alignment with Community law, new merger thresholds, and introducing a disqualification order regime for cartel infringements (Peter Alstergren, Vinge & Per Karlsson, Swedish Competition Authority)