Dark Patterns – A European Regulatory Perspective

Dark Patterns are deceptive and manipulative features of a user interface that push or nudge consumers into making certain choices that are not in their best interests. Such features are increasingly catching the eye of consumer and data protection regulators across Europe, including in the UK, the EU and beyond. However, considerable uncertainty remains over their legality and indeed their definition itself. The EU’s Unfair Commercial Practices Directive (“UCPD”) at an EU leve