Digital Platforms Implement Privacy-Centric Policies: What Does it Mean for Competition?

The data economy, which is the basis for many digital products and services, has been recently facing headwinds by a number of regulations worldwide that aim to better protect user privacy. Notably, digital platforms now increasingly often announce and implement privacy-centric policies. In this article, Apple’s App Tracking Transparency (“ATT”) is studied as a representative example of such. Following a brief description of the policy, the remainder of the article primarily reviews the cu