Dutch Watchdog Publishes “Protection of online consumers” Guidelines

In its guidelines ‘Protection of online consumers’, the Netherlands Authority for Consumers and Markets (ACM) has marked the boundaries of where persuasion turns into deception. This marks an important next step in the protection of online consumers. These guidelines form the basis of ACM’s enforcement actions. In addition, ACM will also invest in education to businesses over the next few months so that a level playing field will emerge.

Cateautje Hijmans van den Bergh, Member of the Board of ACM, explains: “Businesses have become better and better at nudging and influencing online consumers. This could be beneficial to consumers, but that is not always the case. In these guidelines, we explain how people and businesses should be protected against unfair manipulation. We will now start with enforcement as well. It is important that consumers are able to choose and buy online with confidence.”

Full Content: Authority Consumers & Markets

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