Global Data Protection Rules (GDPR) will be applicable in Europe from May 25, 2018, and businesses, if not compliant, will see hefty penalties.
Protection of consumer data is an oft-spoken subject the world over, and Europe will soon become the first to enforce regulation with regard to it.
The regulation was passed in April 2016, and businesses were given two years to comply. However, it seems not everyone is prepared. Global Data Protection Rights will go live in Europe next week and it is in the interest of every business to comply.
The EU created GDPR in an effort to protect digital identities of its citizens by making companies liable for data being used without customers’ consent. Under GDPR all companies dealing with consumer data will have to give the consumer an “opt in” and “opt out” option to being tracked. The companies must also manage the data in the country of origin.