EU: McDonald’s loses Big Mac trademark

This week, a European regulator ruled in favor of an Irish fast-food restaurant chain and stripped McDonald’s of its exclusive use of the name Big Mac in the European Union.

The European Union Intellectual Property Office, based in Spain, recently ruled in favor of a popular Irish burger chain called Supermac’s and stated McDonald’s had failed to prove it can claim ownership of the Big Mac trademark.

McDonald’s on Thursday, January 17, vowed to appeal and claims it still retains the trademark rights to Big Mac, the iconic stacked hamburger with its special sauce and storied history of Big Mac lovers.

Supermac’s has challenged the American giant since 2014, claiming McDonald’s engaged in “trademark bullying” to stifle competition and stop it from expanding into Great Britain and across Europe. Supermac’s line of burgers and meals are similar to McDonald’s. On its menu is a Mighty Mac burger and it has plans for a SuperMac burger.

Full Content: Bloomberg

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