EU: Regulators to conditionally clear AB Inbev, SABMiller deal

Regulators of the European Union are set to conditionally approve the merger of Anheuser-Busch InBev-SABMiller.

Reuters reported on Friday that the world’s largest brewer, Anheuser Busch Inbev is all set to get a conditional approval from EU for its multi-billion dollar takeover of its London-based rival, SAB Miller after accepting substantial asset sales.

AB InBev, which is the maker of Budweiser, Corona, and Stella Artois, is seeking to increase its presence in Africa and in Latin American regions in order to offset its not-so-stronger markets such as the US, where the drinkers are moving away from mainstream lagers toward craft brews and cocktails.

Previously, European Commission had announced that it will give its decision on the merger deal on May 24. In order to get the approval, the brewing giant had informed European regulators regarding its plans of offloading SABMiller’s premium European brands, Peroni and Grolsch, to tackle the regulatory issues.

The brewing company is selling these beer assets because of its already thick presence in the region through its brands such as Stella Artois, Corona, and other A-B beers.

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