Yelp has renewed a European antitrust complaint against Alphabet’s Google, seeking to gain traction on a longstanding accusation that the search giant unfairly promotes its own services in results, reported The Financial Times.
A similar complaint Yelp filed in 2014 has not led the European Union to issue a formal charge against Google, nor have letters and testimony to US regulators led to charges.
But the company said it has strengthened its complaint by looking at the EU’s ruling last year that Google misused its dominance in product shopping search results. Google is appealing a $2.9-billion fine in that case.
Yelp also took into account Google’s rebuttal to an antitrust complaint in Brazil related to shopping results.
The heart of Yelp’s concern remains the same: That Google’s local search tools, such as business listings and reviews from Google Maps, receive top billing in results while links to Yelp and other sources of potentially more helpful information are listed much lower.
Full Content: Financial Times