“For the Public Benefit”: Who Should Control Our Data?

Data-driven platforms collect and commercialize users’ data through advertisements or by selling the data to other third part providers. This practice raises the question of who should have the right to decide which data to collect and commercialize, users or the platform? In this article, we describe the results of our research concerning regulating platforms’ data collection. The main feature of our research is the distinction between the user’s private benefit from data and the data