After months of suspense, the French Competition Authority gave its green light Monday, August 12, “with conditions,” to France Televisions, M6, and TF1’s joint platform deal.
A new video-on-demand platform is designed to compete with Netflix. France Télévisions, M6, and TF1 will launch Salto, the project that intends to counter the US giant video subscription company. After having received the authorization of the Competition Authority, the three largest French channels have planned the launch of the commercial offer for the first quarter of 2020.
The launch of Salto will represent a major milestone for the French audiovisual sector challenged by head-on competition from international platforms. With Salto, the France Télévisions, M6, and TF1 groups will pool their resources in an ambitious local response to evolving consumer expectations, while further strengthening their active participation in the French and European creative industries.