The Bundesliga will not be allowed to sell exclusive rights for live television broadcasts after the country’s competition watchdog insisted on a “no single buyer” rule for the imminent rights auction, according to Reuters.
While German football fans may have to subscribe to more than one pay-TV service to watch all live broadcasts in future, the rule may yet drive up prices in the auction this summer.
The rule could undermine the strategy of Sky Deutschland, which holds all the Bundesliga live broadcast rights to the end of the 2016/17 season, having paid €2.5 billion in 2012 to trump a bid by Deutsche Telekom.
Coverage of leading clubs such as Bayern Munich, Borussia Dortmund and Schalke 04 has helped Sky Deutschland to record a 9 percent rise in subscriber numbers to 4.5 million.
Full content: Advanced Television
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
EU Regulators Set to Clear Microsoft’s $13B OpenAI Investment
Apr 17, 2024 by
CPI
Biden Pledges to Block US Steel Acquisition by Japanese Firm
Apr 17, 2024 by
CPI
Canada Targets Tech Titans with New Digital Tax in 2024
Apr 17, 2024 by
CPI
EU Privacy Watchdog Calls for Meta to Offer Ad-Free Option
Apr 17, 2024 by
CPI
Japan’s Antitrust Overhaul Targets Tech Titans Like Apple
Apr 17, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – China Edition – Year of the Dragon
Apr 16, 2024 by
CPI
Review Logic and Rules for Concentrations of Undertakings that Do Not Meet the Standard of Notification
Apr 16, 2024 by
CPI
China’s Review of Semiconductor Transactions
Apr 16, 2024 by
CPI
Key Challenges and Tips for Merger Control Filing in China for Listed Companies
Apr 16, 2024 by
CPI
Key Point Review: China SPC Antitrust Judgments in 2023
Apr 16, 2024 by
CPI