According to a report by Reuters, Italy’s antitrust watchdog said it had approved a deal awarding Spanish broker Mediapro the rights to broadcast Serie A soccer matches in the 2018-2021 seasons.
Serie A last month accepted an offer from Mediapro to buy the rights for some €1.05 billion (US$1.29 billion). The league had previously tried and failed to sell them through an official auction that included bids from Italian broadcasters Mediaset and Sky Italia.
Announcing it approved the bid, the antitrust agency said in a statement Mediapro must sell the rights to other entities “in a fair, transparent and non-discriminatory way”.
Full Content: Reuters