Jaguar Land Rover & Nvidia Team Up In Vehicle Software

Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop computer systems for Jaguars and Land Rovers, reported Reuters.

The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp’s effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers.

For Jaguar Land Rover Automotive Plc, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race.

“We can now accelerate our in-vehicle software,” Francois Dossa, JLR’s executive director for strategy, said during a conference call.

Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable – as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles.

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