Long Tail or Bottleneck: What’s Next for Spotify?

This paper discusses the evolution of the music industry in the digital era, the emergence of interactive streaming, and the strategy behind the Spotify music service which now controls the largest share of the market for the distribution of musical recordings. With the emergence of digital technologies, new download and streaming channels have displaced the traditional record store and reduced the importance of radio promotion. Independent artists and labels are now more able to promote new act