A PYMNTS Company

Monopolizing the Digital Agricultural Information Market: John Deere’s Nefarious “Right to Repair” Scheme

BY | January 9, 2020

John Deere is the leading manufacturer of agricultural equipment in the American and North American markets, with market shares of approximately 53 percent of large farm tractors in North America,…

John Deere is the leading manufacturer of agricultural equipment in the American and North American markets, with market shares of approximately 53 percent of large farm tractors in North America, and 60 percent of the combine segment. Recently, John Deere sent shock waves through the American farming community when it announced a new policy of locking farmers out of the John Deere software on their equipment, so that farmers cannot repair or maintain their own machines, as they have done for de

...
THIS ARTICLE IS NOT AVAILABLE FOR IP ADDRESS 3.138.141.202

Please verify email or join us to access premium content!