New Competition Bureau Deceptive Marketing Practices Digest: Priorities Include Misleading Data Privacy Claims

Practical Law Canada

This Legal Update discusses the Competition Bureau’s new Deceptive Marketing Practices Digest (Bulletin). The Update includes a summary of the Bulletin, key guidance provided by the Bureau, including in relation to the novel and emerging area of misleading data privacy claims, and a discussion of implications for brands and their counsel.

On March 4, 2020, the Competition Bureau (Bureau) released a new volume of The Deceptive Marketing Practices Digest (Bulletin) (see News Release, Competition Bureau looks at three types of online claims that consumers encounter every day, Competition Bureau, March 4, 2020).