Not One, But Five Videos & a Comic Book

Sep 13, 2011

I3 – CCS’ Advocacy Framework

I. Introduction
Singapore has been consistently ranked as one of the world’s most competitive economies, built as a result of sound competition policies in areas ranging from trade openness, human capital development, and infrastructure investment. The Singapore Competition Act, which came into force between 2006 and 2007, and the formation of the Competition Commission of Singapore (“CCS”) was a continuation of Singapore’s pro-market policies to constantly sharpen the country’s competitive edge.

As a newly formed public sector agency, CCS encountered several early challenges in quickly raising awareness and communicating its proposition to stakeholders. Faced with an increasingly media-saturated audience, how does one explain highly technical legal and economic concepts to the busy business population? Technology has always been a key enabler, but how does CCS leverage it to make itself heard above the many messages and voices that we are bombarded with daily?

To address these challenges, CCS developed an advocacy framework, I3, to distil and help the business community understand competition laws and its benefits through simple innovations and fun methods that explain the intricacies of competition law and economics.

 II. Introducing I3 – CCS’ Advocacy Framework

Advocacy is the complimentary pillar to CCS’ enforcement efforts. CCS aspires to be innovative in our advocacy initiatives, as innovation will enhance the effect…

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