Online Advertising Platforms and Personal Data Retail: Consequences for Antitrust Law

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Marcela Mattiuzzo, Jul 24, 2015

It is not surprising how much attention has been given to the digital economy over the past decade, especially to online advertising platforms (“OAPs”). However, despite the vast economic, legal, and even sociological literature on the topic, some aspects of the discussion remain insufficiently theorized. One such aspect is antitrust law’s insertion into the debate. Thankfully, that trend is now slowly being reversed. My intention in this article is to contribute to this trend, by briefly outlining aspects of the OAP discourse that should be taken into consideration by antitrust authorities in their decision-making processes.

 

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