The European Union’s General Data Protection Regulation (GDPR) was established to ensure companies are accountable for the data they are handling, managing and storing. This includes keeping data well secured and protected, as well as ensuring the data is not used for reasons that customers are not aware of.
Since its inception in 2018, the GDPR has fined numerous companies that have not taken their data usage and protection seriously. The biggest GDPR fine recorded was a penalty to Amazon in July 2021. The big tech giant was fined a penalty of 746 million euros for not handling its customer data properly. In fact, the top three largest fines for mishandling customer data have been meted out to American companies, with Meta-owned WhatsAppand Alphabet’s Google in second and third place, respectively, after Amazon.
While the GDPR has been touted as the strictest data privacy regulation in the world, many companies are ensuring they oblige with it to not only avoid the hefty fines but also be able to operate in Europe. Globally, data privacy regulations set by other countries are now also echoing some of the regulations made by the GDPR.
In the US, data compliance is also a priority with bodies like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) ensuring regulations are met. However, a recent report by CYTRIO has resulted in some concerns about the compliance of most companies in the US when it comes to regulations.
As of March 31, 2022, findings from CYTRIO’s data privacy research uncovered that 90% of companies are not fully compliant with CCPA and CPRA Data Subject Access Request (DSAR) requirements. Further, 95% of companies are using error-prone and time-consuming manual processes for GDPR DSAR requirements.
According to Vijay Basani, founder and CEO of CYTRIO, the research confirms that first-generation privacy rights management solutions have not gained wide adoption due to cost and deployment complexity, resulting in a high percentage of CCPA non-compliance.
“This problem will become more pronounced as CPRA enforcement takes effect in 2023 with the stringent 12-month lookback. Awareness of their data privacy rights by consumers coupled with the rise of data aggregators is driving an increased number of data requests. As the California Privacy Protection Agency (CPPA) begins active enforcement of CCPA and CPRA, non-compliance to DSAR requests will become cost-prohibitive for both medium- and large-sized companies,” added Basani.
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.