Swisscom has added Liberty Global-owned rival UPC Switzerland’s premium sports service MySports to its TV offering, bringing the country’s popular ice hockey league games to its customers.
The move, which follows a reciprocal deal struck between the pair in July whereby the pair agreed the distribution of iMySports, and Swisscom-backed pay TV offering Teleclub on each other’s platforms, comes as UPC suffered a reverse in the form of a decision by the Swiss competition watchdog over its exclusive rights to Swiss ice hockey.
COMCO fined UPC CHF30 million (US$33.07 million) for its refusal ahead of this year’s agreement to provide its live coverage of ice hockey to Swisscom.
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