August 2019 CPI Oceania Column edited by Sam Sadden (CPI) presents: Ten Things To Know About The ACCC’s Digital Platforms Inquiry By Prof. Caron Beaton-Wells (University of Melbourne)1 Click here for a PDF version of the article On July 26, 2019 the much-anticipated final report of the Australian Competition and Consumer Commission (“ACCC”) in […]
Posted by Econ Papers Competition in Print Advertising between Paid and Free Newspapers By Lydia Cheung & Geoffrey Brooke This paper looks at the market for print advertising in New Zealand, which is characterized by rich variation in ownership structures of overlapping paid daily metropolitan newspapers and free weekly suburban newspapers. We first present stylized empirical facts […]
Posted by The Conversation Advertising is obsolete – here’s why it’s time to end it By Ramsi Woodcock Since it first became clear that Russian agents spent thousands of dollars a month on political advertising on social media in the runup to the 2016 presidential election, Americans have been asking how the powerful advertising infrastructure run […]
The US Justice Department (DOJ) is investigating whether local television station owners, including Sinclair Broadcast Group and Tribune Media, violated antitrust laws, according to the Wall Street Journal. The DOJ is examining whether local station owners coordinated efforts when their ad sales teams spoke with one another about performance—conversations that might have led to higher […]
Alibaba, Tencent, and venture capital firm China Media Capital Holdings (CMC) are in the early stage of discussions to buy around 20% of WPP China. The deal would see WPP pool its Chinese agency operations into a new holding company, before the consortium would acquire equal shareholdings in the new company. WPP would keep overall […]
Posted by Social Science Research Network The Economics of Attention Markets By David S. Evans (Global Economics Group) Abstract: This paper describes the fundamental economic features of the attention market in which platforms acquire time from consumers and sell access to that time to advertisers who want to deliver messages to those consumers. […]
This article is part of a Chronicle. See more from this Chronicle Justin Bernick, Logan Breed, May 28, 2014 Google announced its acquisition of AdMob in November 2009 when the “mobile revolution” had just begun. Since then mobile device use has exploded. One in five people worldwide now own a smartphone, and more people worldwide […]
This article is part of a Chronicle. See more from this Chronicle Howard Beales, May 13, 2014 The FTC’s consumer protection mission is closely related to the Commission’s role in protecting competitive markets, because markets organize and drive our economy. Consumer protection policy can profoundly enhance the vast economic benefits of competition by strengthening the […]
Sep 30, 2013 CPI Asia Column edited by Vanessa Yanhua Zhang (Global Economics Group) presents: Attention Rivalry Among Online Platforms – David S. Evans (GlobalEcon/UChicago This month we present a Chinese article by David S. Evans, which was just published at the Electronics Intellectual Property, an official journal of Ministry of Industrial and Information Technology […]
David Evans, Feb 14, 2013 (Click here for a PDF version of the article.) There’s an old saying that nothing’s certain but death and taxes. I want to add something else to the list. There are only 168 hours in a week. Everything you do from sleeping to working to watching television to eating and […]