Tag: Advertising
Ten Things To Know About The ACCC’s Digital Platforms Inquiry
August 2019
CPI Oceania Column edited by Sam Sadden (CPI) presents:
Ten Things To Know About The ACCC’s Digital Platforms Inquiry By Prof. Caron Beaton-Wells (University...
Competition in Print Advertising between Paid and Free Newspapers
Posted by Econ Papers
Competition in Print Advertising between Paid and Free Newspapers
By Lydia Cheung & Geoffrey Brooke
This paper looks at the market for print advertising in...
Advertising is obsolete – here’s why it’s time to end it
Posted by The Conversation
Advertising is obsolete – here’s why it’s time to end it
By Ramsi Woodcock
Since it first became clear that Russian agents spent thousands...
US: DOJ opens probe into TV advertising
The US Justice Department (DOJ) is investigating whether local television station owners, including Sinclair Broadcast Group and Tribune Media, violated antitrust laws, according to...
China: Alibaba & Tencent look to buy minority stake in WPP
Alibaba, Tencent, and venture capital firm China Media Capital Holdings (CMC) are in the early stage of discussions to buy around 20% of WPP...
The Economics of Attention Markets
Posted by Social Science Research Network
The Economics of Attention Markets
By David S. Evans (Global Economics Group)
Abstract: This paper describes the fundamental economic...
Apps, Ads, and Antitrust: A Retrospective on Google’s Purchase of AdMob
This article is part of a Chronicle. See more from this Chronicle
Justin Bernick, Logan Breed, May 28, 2014
Google announced its acquisition of AdMob in...
The FTC at 100: The Need for Improvement in Advertising and...
This article is part of a Chronicle. See more from this Chronicle
Howard Beales, May 13, 2014
The FTC's consumer protection mission is closely related to...
Attention Rivalry Among Online Platforms
Sep 30, 2013
CPI Asia Column edited by Vanessa Yanhua Zhang (Global Economics Group) presents:
Attention Rivalry Among Online Platforms - David S. Evans (GlobalEcon/UChicago
This month...
Rivals for Attention
David Evans, Feb 14, 2013
There’s an old saying that nothing’s certain but death and taxes. I want to add something else to the list....
