Tag: Advertising
Data Privacy in Adtech: Boon or Bust?
AdTech has ridden the wave of data consumption and movement to exponential revenue growth. At the same time, in 2021, consumer privacy has reached...
Antitrust in an Election Year – Digital Advertising & Antitrust
Below, we have provided the full transcript of the panel discussion, Back to the Future: In Need of a New Antitrust Framework from the...
The Limits of Australia’s Digital Platforms Inquiry
By Dirk Auer (International Center for Law and Economics)1
In July of 2019, the Australian Competition and Consumer Commission (“ACCC”) concluded its high-profile 1.5-year investigation...
Advertising, Content, and Welfare
Posted by Social Science Research Network
Advertising, Content, and Welfare
By David S. Evans (Global Economics Group)
The attention market involves competition in which platforms acquire time...
Ten Things To Know About The ACCC’s Digital Platforms Inquiry
August 2019
CPI Oceania Column edited by Sam Sadden (CPI) presents:
Ten Things To Know About The ACCC’s Digital Platforms Inquiry By Prof. Caron Beaton-Wells (University...
Competition in Print Advertising between Paid and Free Newspapers
Posted by Econ Papers
Competition in Print Advertising between Paid and Free Newspapers
By Lydia Cheung & Geoffrey Brooke
This paper looks at the market for print advertising in...
Advertising is obsolete – here’s why it’s time to end it
Posted by The Conversation
Advertising is obsolete – here’s why it’s time to end it
By Ramsi Woodcock
Since it first became clear that Russian agents spent thousands...
US: DOJ opens probe into TV advertising
The US Justice Department (DOJ) is investigating whether local television station owners, including Sinclair Broadcast Group and Tribune Media, violated antitrust laws, according to...
China: Alibaba & Tencent look to buy minority stake in WPP
Alibaba, Tencent, and venture capital firm China Media Capital Holdings (CMC) are in the early stage of discussions to buy around 20% of WPP...
The Economics of Attention Markets
Posted by Social Science Research Network
The Economics of Attention Markets
By David S. Evans (Global Economics Group)
Abstract: This paper describes the fundamental economic...
