The U.S. Auto Industry Under Duress: Fit, or Finished?

John Kwoka, Nov 01, 2009 In the latter half of the 20th century, the U.S. auto industry truly lost its way. It squandered its competitive advantage, allowed itself to become vulnerable to forces beyond its control, lost its markets one by one to foreign rivals, and stared into the abyss of its complete demise. Only […]