Twitter will resurrect its Twitter Blue subscription service this week, with Apple users paying more.
The social media platform said on its own Twitter account that the service will resume Monday (Dec. 12) for $8 per month on the web — or $11 per month on Apple’s iOS — to “get access to subscriber-only features, including the blue checkmark.”
Twitter also thanked users for their patience. The service had initially been set to relaunch the week before Thanksgiving, and then on Nov. 29.
The company suspended Twitter Blue on Nov. 11 to stamp out a wave of fraudulent accounts.
As PYMNTS has reported, Twitter’s blue checkmark was once reserved for well-known people, but once CEO Elon Musk took ownership of the company, it became open to anyone who paid for subscription services.
Read more: Republicans Attack Apple For Maybe Removing Twitter From App Store
Musk said last month the company will launch a new checkmark system, with color categories that include companies (gold), blue (celebrities and other individuals), and gray (governments).
It was not immediately clear why Twitter had chosen two different tiers for web and iOS users. Both Twitter and Apple have not responded to PYMNTS’ request for comment.
However, the announcement comes on the heels of a conflict between Musk and Apple, which began when he announced the iPhone maker had “mostly” pulled its advertising from the platform and threatened to remove Twitter from the App Store.
Days later, however, things had apparently cooled off, as Musk visited with Apple CEO Tim Cook at Apple headquarters.
“Good conversation,” Musk wrote. “Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.”
Musk has spoken of Twitter as his launching pad for X, “the everything app.” As PYMNTS has written, turning Twitter into the X super app “may be the only realistic way Musk, and his investor cohort, can manage to not lose their shirts on the $44 billion purchase of the platform, but clearly lots more works needs to be done.”
Featured News
BHP Unveils £31bn Mining Megamerger Proposal with Anglo American
Apr 25, 2024 by
nhoch@pymnts.com
ByteDance Prefers Shutdown Over Sale of TikTok Amid US Ban Threats
Apr 25, 2024 by
CPI
FCC Votes to Restore Net Neutrality Rules
Apr 25, 2024 by
nhoch@pymnts.com
Apple Rejects Spotify’s Updated App Over In-App Pricing Disclosure
Apr 25, 2024 by
CPI
FCC Set to Reinstate Net Neutrality Rules Today
Apr 25, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI