Uber Eats, Carrefour Expand Partnership In France, Belgium

Uber Eats and Carrefour, the French supermarket and department store under one roof, announced an agreement covering deliveries beyond Paris and in Belgium.

Terms of the deal were not disclosed in the Monday, July 27, announcement. Carrefour stated it operates 12,300 stores in more than 30 countries, serves 105 million customers worldwide and has a workforce of more than 380,000.

At the start of the COVID-19 lockdown in April, Uber Eats, the San Francisco-based online food ordering and delivery platform, and Carrefour teamed up to deliver groceries, hygiene, and household maintenance products within 30 minutes from 15 Carrefour stores.

Since the launch three months ago, the service has been expanded to 330 stores in 91 major urban areas, or 25% of France’s population. It is expected to increase to 500 by September, the company stated.

Following promising results, Uber Eats and Carrefour have signed an exclusive deal to launch a shopping home delivery service for all of France. The idea is for shopping orders to be delivered within 30 minutes using meal delivery apps.

The partnership with Uber Eats is not limited to France. An initial agreement was signed with Carrefour Taiwan last year covered eight cities and 38 stores.

Carrefour promised it will launch in Belgium in September, with the service being available in Brussels and Liège. Other Carrefour Group countries will follow over the next few months, the firm said.

“Carrefour is very proud of its collaboration with Uber Eats. It will provide customers in France and in other countries with access to a shopping home delivery service, with channels that supplement our existing services,” said Amélie Oudéa-Castéra, Carrefour’s executive director of eCommerce, in a statement.

Last month, Carrefour added a voice-activated shopping option to accelerate its expansion into food eCommerce. Users who adopt Google Assistant, the digital voice service on smartphones and other devices, can link their Google and Carrefour accounts to add items to a shopping list by just saying the words, such as butter, milk, or other product names or specific brands.

Uber Eats is not the only delivery service that has expanded in the wake of the coronavirus pandemic. Berlin-based Delivery Hero has shifted its business model to offer grocery services as well. DoorDash debuted a program to deliver household items beyond food such as paper towels, medicine, cleaning supplies, or any item found in supermarkets. DoorDash partnered with 1,800 stores including 7-Eleven, Wawa, Casey’s General Store, CircleK, and more.

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