The Competition and Markets Authority (CMA) has unconditionally cleared media and marketing consultancy Ebiquity’s sale of its advertising intelligence business to Nielsen following an in-depth probe into the deal..
The CMA stated the sale did not raise any competition concerns. Nielsen announced it was to buy Ebiquity’s ad intelligence business for £26 million (US$33.5 million) in February this year.
Michael Karg, CEO of Ebiquity said, “We are delighted to receive the CMA’s final clearance decision. We continue to work closely with Nielsen in the final stage of the process as we target formal completion of this transaction as soon as possible.”