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UK Lobby Wants Google’s “Privacy Sandbox” Launch Delayed

By  |  November 25, 2020

An alliance of British businesses that is campaigning to stop Google from allegedly controlling the open Web, has asked the UK’s Competition and Markets Authority (CMA) to delay the release of new search technology, reported the Financial Times.

In a statement, Marketers for an Open Web (MOW) stated that if Google was allowed to release its so-called Privacy Sandbox technology, it would frustrate efforts by regulators around the globe to ensure that there was fair competition on the Internet.

The sandbox would remove login, advertising, and other features from the open Web and place them under Google’s control, MOW alleged.

In the event that MOW succeeds, it would mark the first time that the CMA has used its powers to challenge online platforms’ growing control of the Internet.

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