Streaming stick giant Roku has partnered with Hisense to bring the first Roku-powered TVs to the UK market, Retuers reported.
Roku is best known in the UK for manufacturing streaming sticks and boxes – devices you plug into any TV to let you stream from Netflix, Amazon Prime, and more. Since 2014, the company has also licensed its software to TV manufacturers to bake directly into the hardware however, and this Hisense partnership marks the first time any of those TVs will make it outside of North America.
“We’re the leader by a wide margin in theUS, and we’re just starting to get serious about international markets,” Roku founder and CEO Anthony Wood said on the sidelines of the IFA consumer electronics fair in Berlin.
In Europe, Roku faces the might of Amazon, which unveiled a string of deals at the IFA to bring its Fire TV platform to living rooms, partnering with Grundig, JVC, and Toshiba.
Full Content: Reuters