UK & The Netherlands Go After Google AdTech Practices

Google is being sued in the UK and the Netherlands where two suits have been announced today seeking damages on behalf of publishers who claim they have been harmed by anti-competitive adtech practices.

Per Reuters, publishers are seeking up to €25 billion in damages from Google for lost ad revenues via the litigation.

Google’s adtech has recently drawn scrutiny from antitrust regulators following complaints from publishers.

The French competition watchdog imposed a 220-million-euro fine on the company last year while the European Commission and its UK peer are investigating whether Google’s adtech business gives it an unfair advantage over rivals and advertisers.

“It is time that Google owns up to its responsibilities and pays back the damages it has caused to this important industry. That is why today we are announcing these actions across two jurisdictions to obtain compensation for EU and UK publishers,” Damien Geradin at law firm Geradin Partners said in a statement on Tuesday.

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