Chinese e-commerce giant Alibaba Group Holdings will now allow small businesses in the United States to sell on Alibaba, the company announced on Tuesday, July 23, in an effort to tap into the business-to-business e-commerce market and fend off fierce competition from rivals like Amazon.com.
Roughly one-third of buyers on Alibaba.com are US-based. More than 95% of sellers come from China. This plan will open up markets to US merchants in countries including India, Brazil, and Canada. US merchants will also be able to sell to other US-based businesses.
Alibaba’s pitch to US small businesses comes as the company faces lean e-commerce revenue growth, which has been further threatened by the US-China trade spat and increased competition from rivals such as recently listed Pinduoduo.
Full Content: Reuters