US: Amazon is Closing its Pop-Up stores

Amazon, the giant online retailer, is closing all 87 of its US pop-up kiosks, which let customers try and buy gadgets like smart speakers and tablets in malls, Kohl’s department stores and Whole Foods groceries.

It’s the latest change in Amazon’s bricks-and-mortar retail strategy, which includes book stores, grocery stores and cashier-less stores.

“Across our Amazon network, we regularly evaluate our businesses to ensure we’re making thoughtful decisions around how we can best serve our customers,” an Amazon spokesperson said Thursday. Instead, the company is expanding Amazon Books and Amazon 4-star retail stores, the spokesperson said.

Full Content: Wall Street Journal

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