Apple services chief, Eddy Cue, suggested the company won’t acquire Netflix or Walt Disney and instead will build out its own original video content, reported CNBC.
When asked about a possible purchase of the media giants during a talk at the South by Southwest conference in Austin, Texas, Cue noted that Apple hasn’t made huge acquisitions in the past, and said the company aims to produce a smaller number of quality shows rather than focus on quantity.
“Both Netflix and Disney are great partners of ours,” Cue said at the South by Southwest Festival in Austin, Texas on Monday, March 12. “Generally the history of Apple, we have not made huge acquisitions. The reason why … it’s the old Gretzky quote: “Skate to where the puck is going, not where it is.”
Still, Cue did not definitively squash rumors of an Apple-Netflix tie-up. He applauded Netflix’s move to embrace over-the-top streaming as the next way to get media to the masses. People are going towards app-based ways to watch content, Cue said, noting he thought of Netflix as an app.
Full Content: CNBC