A joint venture between Comcast and Electronic Arts is reportedly in the works as unnamed sources told reporters that the companies are close to finalizing an agreement that would allow interchangeable services for consumers between the companies, including the ability to purchase a video game through the television.
According to reports, five sources said Comcast and EA have concluded two years of testing their joint venture that reports say would result in a completely new distribution model through Comcast’s new video operating system X1.Existing tablets will reportedly be able to turn into video game consoles.
Reports say the joint venture would be a way for Comcast to compete against Sony and Microsoft, rivals that dominate the video game console manufacturing industry. Comcast sees the firms as future rivals, reports say.
Full content: Tech Times
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