US: Confirmed Beats acquisition marks first Apple app for rivals

Apple confirmed the news of its planned $3 billion acquisition of Beats Wednesday and, according to reports, the deal means Apple will continue running the Beats Music smartphone app for both Android and Windows.

It marks the first time Apple will continue running an app on rival platforms following an application; according to reports, the company usually discontinues the app for Google-owned Android and Microsoft’s Windows.

An upper-level Apple executive, Eddy Cue, confirmed Wednesday that the company intends to keep Beats running on rival platforms. Reports suggest that not only will that agreement allow a further reach of the Apple brand, but it could also help Apple receive antitrust clearance for the acquisition.

The buyout is expected to close later this year.

Full content: Apple Insider

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