Facebook is to pay for original news shows that will play alongside its news feed, reported Variety.
The company says that the new programs, funded by Facebook and made by the world’s biggest news organisations like ABC and CNN, are part of its new plan to stop the site being filled with misleading and untrustworthy reports.
The initiative is led by Campbell Brown, Facebook’s head of global news partnerships, a former CNN host and NBC News reporter who joined the company in January 2017. “They’re not just cutting up TV and putting it on Facebook,” Brown said. “This is to engage people around news, taking advantage of Facebook’s features.”
Facebook has committed to funding some of the news programs for at least one year (a rep says the deal terms vary in length), but the parties aren’t disclosing what the company is paying for them. The shows will be available in an exclusive window on Facebook Watch. An exec at one partner said the company was quick to approve to their budget request for one of the shows. “They are willing to pay more to work with partners they trust,” said the exec, who requested anonymity because terms of the deals with Facebook are private.
Full Content: Variety
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
EU Regulators Set to Clear Microsoft’s $13B OpenAI Investment
Apr 17, 2024 by
CPI
Biden Pledges to Block US Steel Acquisition by Japanese Firm
Apr 17, 2024 by
CPI
Canada Targets Tech Titans with New Digital Tax in 2024
Apr 17, 2024 by
CPI
EU Privacy Watchdog Calls for Meta to Offer Ad-Free Option
Apr 17, 2024 by
CPI
Japan’s Antitrust Overhaul Targets Tech Titans Like Apple
Apr 17, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – China Edition – Year of the Dragon
Apr 16, 2024 by
CPI
Review Logic and Rules for Concentrations of Undertakings that Do Not Meet the Standard of Notification
Apr 16, 2024 by
CPI
China’s Review of Semiconductor Transactions
Apr 16, 2024 by
CPI
Key Challenges and Tips for Merger Control Filing in China for Listed Companies
Apr 16, 2024 by
CPI
Key Point Review: China SPC Antitrust Judgments in 2023
Apr 16, 2024 by
CPI