Photography and artwork from Getty Images can be seen across the web on everything from news sources to corporate websites. Google has now signed an agreement with Getty Imagesfor a global multi-year partnership that will allow Google to use Getty images content throughout its array of products and services.
According to Google’s engineering director Cathy Edwards, changes will be made effective immediately to begin using content sourced from Getty Images. As part of the deal, Google will help improve attribution given to contributors that generate content for Getty Images. Having a client with as much reach as Google can certainly help build brand awareness.
For everyday users of Google products, the changes may not be immediately obvious. Over time, Google may decide to start implementing more artwork and professional photography since it has just gained the right to access and use millions of new images.
Although Google now has significantly more content at its disposal, don’t expect more free images to show up in search. Searching for images via Google will find plenty of Getty Images’ photographs, but a license must be purchased before the full size image can be used. Even though Google has signed a licensing agreement for use of images, it is unlikely that the agreement allows display of protected works outside of specific products.
Full Content: Venture Beat
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
DOJ and FTC Introduce Website for Reporting Anti-Competitive Healthcare Practices
Apr 18, 2024 by
CPI
US Congress Advances Legislation to Compel TikTok Sale
Apr 18, 2024 by
CPI
UK Financial Sector Advocates Enhanced Regulatory Accountability
Apr 18, 2024 by
CPI
Google and All 50 States Defend $700 Million Consumer Settlement
Apr 18, 2024 by
CPI
Colorado Enacts First Law to Protect Consumer Brainwave Data
Apr 18, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI