Online travel booking firm Priceline.com announced Friday it reached an agreement to acquire restaurant reservation website OpenTable, a $2.6 billion deal set to expand Priceline’s end-to-end travel booking operations.
According to reports, Priceline’s business is largely international; about 85 percent of its bookings were made outside the US last year, reports says. OpenTable will help bring some of that business back home.
Reports say OpenTable has assured its consumer base that the company will not significantly alter its operations following the acquisition and that it will remain an independent subsidiary of Priceline.
Full content: Time
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