What should the US do about Big Tech? This essay proposes antitrust rule-making by the Federal Trade Commission. Case-by-case litigation is too slow and too piecemeal, and the Sherman Act jurisprudence is too conservative. Break-ups are unlikely to be ordered; even divestitures of anticompetitive acquisitions may prove difficult to implement where a platform has deeply integrated those acquisitions into its operations. Legislative restructuring and a required separation of functions raise the need for on-going supervision and the potential for regulatory capture. In comparison, the FTC is an established agency with competition as a core mission. It already has significant evidence of Big Tech’s economic power and how they use it to stifle competition and take advantage of people as consumers, users, and budding competitors. The FTC uniquely has power over anticompetitive, unfair, and anti-consumer tactics, can address the problems holistically, and can best assure that Big Tech plays by the rules. With rule-making proceedings, the United States would finally join the international conversation over how to deal with the global challenge that Big Tech platforms present.

By Eleanor M. Fox & Harry First1



The Big Tech firms are on antitrust radar screens all over the world. Critics allege that Big Tech has taken over our lives, manipulated our


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