A Brief Look at Recent Market Developments Since The Bundeskartellamt’s Sector Inquiry into Online Advertising and Ad Technology

In a Discussion Report published in August 2022 the Bundeskartellamt outlined the findings of its sector inquiry into non-search online advertising and presented them to market participants and observers for discussion. About one year after the editorial deadline of the Report, this article discusses some market developments which have become observable in the meantime and relates them to the Discussion Report’s findings regarding the market structure, the dispute about the use of personal dat