A PYMNTS Company

Amazon & Embracer Unite In Lord Of The Rings Video Game Deal

By  |  May 15, 2023

Amazon.com and Embracer Group, a Swedish game developer, have announced their partnership to create and release a massively multiplayer online game centered on the popular fantasy series “The Lord of the Rings”, as stated on Monday.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The companies have announced that they are developing a game set in Middle-earth, featuring stories from J.R.R. Tolkien’s “The Hobbit” and “The Lord of the Rings” literary trilogy. The game is currently in the early stages of development.

    The demand for MMO games with high player capacity increased during the COVID-19 pandemic and has remained steady.

    Related: EU Set To Approve Amazon’s $8.5B MGM Buy

    Video game publisher Electronic Arts also launched its mobile game “The Lord of the Rings: Heroes of Middle-earth” earlier this month.

    Amazon and Embracer said on Monday they will publish the game globally for PCs and consoles, and said that additional details, including the launch timing, will be shared at a later date.