CCPA and Competition: The Value of Consumer Data, Privacy, and Pricing

Much like how there was debate in the past on whether the goals of antitrust and intellectual property law were incompatible or complimentary, we should anticipate many debates on how the goals of privacy law may affect the way firms compete, particularly when consumers are given a choice of opting in or opting out of providing companies with their personal information and when those choices may be affected by the prices charged and the services offered by those companies. With the passage of th