Data Privacy in Adtech: Boon or Bust?

AdTech has ridden the wave of data consumption and movement to exponential revenue growth. At the same time, in 2021, consumer privacy has reached a height of new regulation and on the cusp of varied and more pointed enforcement practices, may or may not impede AdTech’s rise. California increasingly seeks to join Europe in its passage of consumer privacy laws and the latest, the California Privacy Rights Act (“CPRA”) may show an intent toward altering the AdTech status quo. In this article